Since I created the Shedroom in September, I’ve been bombarded with adverts about sheds and electric sockets whenever I go to an ad-supported website – even Screwfix stuck some in my face when I made a search for ‘shower filter’.

Now although I appreciate that some websites need ads in order to make their sites free, this targeted advertising feels a bit redundant as it only seems to flash things at me after I’ve already done my research and made a purchase – not right at the beginning of my search when it might actually be useful. When I was hunting for sockets a couple of months ago I would have loved ads that showed me some that I hadn’t already seen and rejected.

Surely it makes far more sense for the advertisers to be bombarding us with shiny new stuff we haven’t already searched for in order to get us to part with our cash?

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